Widen Your Reach - Beat the Competition with Search Engine Optimization
SEO TARGETS QUALITY TRAFFIC
Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information.
YOU DON'T NEED PAY FOR ADS WITH SEO
Google’s organic rankings are based entirely on what its algorithm determines to be the best results for any given query. This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.
SEO HELPS PR
Although SEO and PR may seem like entirely separate marketing strategies, you can use them together to maximize the results you see from each.
SEO GETS MORE CLICKS THAN PPC
Although PPC ads appear above organic rankings, 71.33% of searches result in a click on an organic result on the first page. It’s difficult to say why this is, though the most logical conclusion is that users trust Google’s algorithm. They know which spots advertisers are paying for, and they choose to instead visit the pages the search engine has determined to be the best.